HI, I’M TRACY PEREZ HAN

I’m a former magazine beauty editor turned digital marketing expert based in New York City with a focus on beauty, wellness, and lifestyle.

In my 20-plus-year career, I’ve held editorial director titles at leading women’s service publications. Most recently, I led copy direction and digital content strategy for IT Cosmetics, a makeup and skincare brand within L’Oréal USA’s luxury division.

At the heart of everything I do is a passion to connect with diverse audiences through compelling storytelling across a variety of platforms—always injecting a bit of humor and relatability into my work, all while ensuring no typo is left behind.

Sound like what your brand needs? Let’s talk!