COPYWRITING
I lead with creativity to define a brand’s voice and capture consumer interest. I then use a data-informed strategy to ensure the content is optimized for SEO/GEO. The result: content that emotionally connects and converts. Here’s some of the work I did for IT Cosmetics, a L’Oréal luxury brand. For more recent samples, please contact me.
E-Commerce Newsletters + Promotional E-Mails
Social Media
Created For Pinterest
Created for Instagram
Created for Facebook
Video Scripts
Sephora exclusive launch of IT Cosmetics CC+ Cream Oil-Free Matte. I wrote all on-screen copy for this video.
I wrote this video script for the launch of IT Cosmetics Your Skin But Better Foundation + Skincare
Product Detail Pages
Superhero Eyeliner
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Hello Results Peel
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Cause Campaign Messaging
Launch of IT Cosmetics 2022 cause-initiative, Confidence at Work. All landing page copy written by me.
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